Monday, June 15, 2026 · 09:00 ET
Good morning, Mark.
4 actions for today, 1 urgent. Your territory: NJ + Eastern PA.
Today's NBA Queue
4 recommendations · 1 urgent- URGENT
Federico Albrecht, MD
Go-Get · Conviction 58
Baptist Hospital of Miami
Patient downloaded enrollment form 2 hours ago
Dr. Albrecht's office downloaded the Sondrex Connect patient enrollment form at 06:47 ET. This is the strongest leading indicator of imminent prescription. Recommend: phone the office today to confirm patient intent and offer to facilitate Sondrex Connect onboarding.
Asset: First-patient experience guide · SNX-US-2026-0103 · Ladders to: Pillar 4 · Sondrex stands behind every patient
- HIGH
Martin E. Gutierrez, MD
Commercial Ad Board · Conviction 76 (Adopter)
Hackensack Meridian (NJ)
ASCO 2026 reprint carrier just MLR-approved
Dr. Gutierrez attended your ad-board on 5/15 and asked specifically for the brain mets subgroup paper. ASCO 2026 carrier (SNX-US-2026-0610) MLR-cleared yesterday. Drop off in person — he prefers print, last 4 calls.
Asset: ASCO 2026 brain mets reprint carrier · SNX-US-2026-0610 · Ladders to: Pillar 1 · Designed for the brain
- MED
Polina Khrizman, MD
Commercial Ad Board · Conviction 64 (Trial)
Cooper Health (NJ)
First Rx detected · 14-day follow-up due
Dr. Khrizman's first Sonarex Rx filled at specialty pharmacy on 6/2. Standard 14-day post-first-Rx check-in due today. Recommend: brief in-person to confirm patient is doing well and remind of AE management resources.
Asset: First-patient experience guide · SNX-US-2026-0103 · Ladders to: Pillar 4 · Sondrex stands behind every patient
- LOW
Joseph Bodor, MD
Commercial Ad Board · Conviction 81 (Adopter)
Main Line Health (PA)
Speaker bureau outreach window opens
Dr. Bodor has 5 Sonarex Rx in 90 days + actively engaged at last ad-board. Eligible for speaker bureau outreach. Recommend: connect with KOL Liaison Pat Donnelly to coordinate invitation.
Asset: Speaker bureau onboarding · SNX-US-2026-0270 · Ladders to: n/a · KOL development
Recent triggers in your territory
Federico Albrecht's office downloaded enrollment form
06:47 today
ASCO 2026 reprint carrier MLR-approved (SNX-US-2026-0610)
Yesterday 14:22
Brand director Jordan: new content gap flagged — 'CNS sequencing framework'
Sunday 10:00
Competitive intel: BMS Q1 earnings — Krazati Q1 sales $112M (+38% YoY)
Saturday
Day ahead
10:30
Federico Albrecht
Phone follow-up (NBA #1)
13:00
Polina Khrizman
14-day post-Rx check-in
15:30
M Gutierrez
Reprint drop · ASCO carrier
Tomorrow
Eliot Friedman
Quarterly detail · IVA panels 4-6
Your territory
- HCPs covered48
- Adopter stage11
- Trial stage9
- First-Rx YTD14
- Patients on therapy32
- Avg cycles per patient3.2