Monday, June 15, 2026 · Week 24 of launch · Q2 board prep
Sonarex launch · executive view.
4 months post-launch. On track on revenue, ahead on coverage, behind on Go-Get conversion, monitoring competitive pressure from BMS/Krazati.
Q1 2026 Sonarex revenue
$4.2M
Partial month (Feb 16–Mar 31)
Q2 2026 projected
$28M
Internal target · analyst consensus $24–30M
HCPs prescribing (YTD)
33 of 200
16.5% of target cohort
Brain mets share (target cohort)
42%
Of new starts with active brain mets
Plan vs actual
First 100 Rx milestone
AHEADPlan: Week 18 · Actual: Week 15
10 active speaker KOLs
ON TRACKPlan: Week 24 · Actual: Week 24 · 8 of 10
Major payer coverage 75%+
AHEADPlan: Week 26 · Actual: Week 24 · 80%
Go-Get conversion 12 of 20
BEHINDPlan: Q4 · Actual: Q2 · 5 of 20
SONAR-3 enrollment 30 sites
ON TRACKPlan: Q3 · Actual: Q2 · 27 sites active
KOL engagement health
Tier 1 (top 5 MA)Strong
All 5 actively engaged · Sabari, Rotow, Hanna, Bestvina, Reuss
Tier 2 (remaining 10 MA)Healthy
8 of 10 active · 2 lapsed (re-engagement scheduled)
Commercial Ad-Board (15)Strong
13 of 15 active · 2 in conversion
Go-Get (20)At risk
9 of 20 active · need 12 by year-end
Competitive position
vs Lumakras (Amgen)
Declining share. Q1 sales $76M (-15% YoY). Sonarex displacement working — 5 Q1 switches in target cohort. Positioning holds.
vs Krazati (BMS)
Gaining share. Q1 $112M (+38%). Direct competitor in academic centers. Action: Q3 brand response.
Pipeline · divarasib (Roche)
ESMO 2026 (Sep) readout incoming. ACE monitoring. Risk: increases competitive density.
Cross-functional alignment
- Commercial + Medical Affairs: aligned on brain mets positioning, validated at ad-board
- Brand + Market Access: weekly sync established · payer coverage on track
- Field + MSL: KOL coordination via ACE, no observed conflicts in territory
- Patient Services + Field: cross-function trigger latency at 4h avg (target: <2h)
- MA + Regulatory: SNX-Combo MA-INT materials cleared on schedule
Q2 Board Meeting · July 18, 2026
Three slides Devon will lead with.
- 1. We're ahead on revenue and coverage. $28M projected Q2 vs $24-30M analyst consensus. Payer formulary 80% in 4 months (target was 75% in 6 months).
- 2. The brain mets wedge is working — KOLs are advocates. 42% share in active-brain-mets new starts. Ad-board validation unanimous. ASCO 2026 oral by Sabari amplified the story.
- 3. Competitive pressure is real and we know what to do. Krazati Q1 +38% YoY. Our Q3 plan: brand response ad-board, refreshed market access toolkit, Q4 brand-level segmentation refresh.